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NEW YORK: Beatles fans struggling to learn to play guitar on "Revolution," "A Hard Day's Night" or other mega hits can now find assistance on the Web, while saving big bucks on private lessons. Giles Martin, the Grammy Award-winning producer of the band's "Love" album, has teamed with a new site called iVideosongs to create teaching videos in the Web. Launched this month, the site shows clips of Martin teaching fans even the ones who can't read music or how to play their favourite songs. Apart from his award-winning work, he is the son of legendary British record producer Sir George Martin, often described as the 'fifth Beatle'. As online video sharing gains popularity, aspiring musicians can go online for instructional clips on playing an instrument in a way that can be more entertaining than reading sheet music. iVideosongs.com follows an interactive Internet trail used by sites like Guitartricks.com and TrueFire.com, hoping to win over fans by working with some of the original performers, producers and songwriters of popular songs. The high definition videos from famous names like John Oates of Hall & Oates and Graham Nash, of Crosby Stills and Nash tell the story behind the song while divulging some performance secrets and tips on how to play. For example, Giles Martin taped his clips at Abbey Road, the world-famous studios where John, Paul, George and Ringo recorded most of their songs. Ironically, iVideosongs is probably one of the few places where Beatles songs are legally available online though not in their original recorded format. The Beatles are the last major hold-out of digital music by not yet letting fans buy their songs as downloads, although that is expected to change this year. Before launching the site, iVideosongs co-founder Tim Huffman focused on winning deals with major song publishers, and said artists were more than willing to be part of an experience to share how their hits were made.
Huffman believes there is untapped demand for people who want to learn to play their favourite songs but don't have the time or the money to commit to long-term lessons from a private instructor. For example a 45-minute video session with Graham Nash on how to play Crosby Stills & Nash 1970s' folk rock anthem "Teach Your Children" will cost $9.99. Though online video lessons and tips have taken off, not everyone is convinced you can ever replicate the quality of a one-on-one experience. People still believe that learning to play a musical instrument is intuitive, just like the way we learn our first language
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